You need mobile marketing solutions. You need again mobile.
Marketing directly to mobile phone subscribers represents the single greatest one-to-one customer engagement opportunity in the history of marketing.
The significant size of the opportunity
There are currently over 260 million mobile phone subscribers in the US and 3.5 billion worldwide
Almost half the planet has a mobile phone today, and that number is predicted to reach close to 100% as early as 2013.
The unique, one-to-one marketing characteristics of this new channel
Every user has a unique phone number
The phone is virtually always with the consumer and always turned on
The iPhone has changed everything
More people worldwide are browsing the Internet via their mobile phones than via PCs
Thin client mobile applications have created a new, innovative opportunity for brands to interact with their customers
The opportunities to interact with customers via their mobile device are broad and growing
SMS and MMS messaging
Mobile websites
Mobile web advertising
Mobile search marketing
Smart phone applications
Mobile application advertising
Mobile social networks
Near-field technology marketing (Bluetooth, RFID, etc)
The mobile channel is highly measurable
Tracking & Reporting
Analytics & Performance